Every year, the National Association of Realtors publishes a survey called “NAR Member Profile.” It’s a random survey of Realtor® members asking them questions about their income, the number of transactions they handle in a year, their age and their experience in the business. I’d like to share the major points from the survey with you.
Approximately 2 million real estate licenses in the US (No numbers on how many are inactive or part-time)
This article will focus on a very essential call for the success of your business. For your marketing to be consistent and successful you must combine “pipeline management” with your marketing activities. They should never be separate. Here we will be presenting an opportunity many of us miss. A call we must make to successfully service our business and that will open up marketing opportunities in the future.
This call takes place after closing. If it is a real estate transaction–the call should take place anywhere from three to ten days after settlement. Without exception. We should say three things in this call (not necessarily in this order)–
1. I was thinking about you and I want to thank you again for allowing me to serve you.
2. I also wanted to make sure that there was not something else that I could do for you at this time.
3. I also would like some feedback as to anything we could have done to make the process better from your perspective.
When making a listing presentation, I’m sure you discuss the open house option with the seller.
Here are 9 ideas that you can use with your listing presentation on the unique ways you would hold an open house—and how you plan to get it sold!
Prepare CD’s with at least 20 pictures of the home and attached a CD label with the picture of the home, the address, listing info and a “note to pass on to a friend”.
Hand out water bottles with the address and picture of the home on the label.
Invite a mortgage lender, offering free credit reports to prospects
Create a room-by-room feedback sheet. Attach to a clip board and ask visitors to make comments and return the sheet to you.
Increase the time for the open house, like from noon to 6 pm
Hold the open house in conjunction with the seller’s garage sale
Place 20-25 directional signs from all streets and freeways to make the home easy for people to find.
Prepare a flyer with the open house date and time. Distribute them to everyone in the neighborhood.
Print a small label with info about the house and the website where it can be viewed. Place the label on the back of your business cards so visitors remember where they met you.
Oh, the business card idea? Give a stack of them to your seller and ask them to pass out to their friends and family.
You know those “boxes” with “squiggly lines” that you see on everything from food, to electronics, to automobiles?
Well, it’s called a QR Code, which translated means “Quick Response Code”. According to Wikipedia, it was originally created for the auto industry, but it’s making its way into real estate listings — as one of the ways to distribute information thru the use of smart phones.
What happens is that a consumer holds their smart phone, scans the QR Code, and instantly receives information about the home they are standing in front of.
Here are four ways you can use QR Codes as one of the pillars of your marketing strategy — including this as an option when making a listing presentation.
Hope you get a laugh from these “funnies” today.
Please share your favorite, humorous listing story with me!
Closing Attorney: There was a problem with the title because a deceased aunt had a “title interest” in the property that the borrower was purchasing from the “estate”. I called the borrower and informed him that we would need proof of death. He called back, said that he had the documentation and would bring it to closing to clear up the problem. The borrower showed up to close with a Polaroid picture of this aunt’s tombstone.”
Realtor: The buyer told me that he lived in the same house for 10 years. When I checked (his residency), he’d still be there today if the Governor had not pardoned him.
Realtor: The sellers told me the house was near the water! It was in the basement.
Seller to listing agent: “I have a temporary mortgage.” “What do you mean temporary?” “Until they foreclose!”
Developer Sign: “We have LOTS to be thankful for.”
Realtor: “I just listed a maintenance free home”. In the last 25 years, there hasn’t been any maintenance.
Seller to Surveyor: If you want to know where the property line is, just watch the neighbors cut the grass.
I pleased to announce that the Jeff Baxter Mortgage Team has moved to Fairway Independent Mortgage effective February 28, 2014. After 10 years with my previous mortgage company, an opportunity presented itself to affiliate with Fairway and my long time assistant, Kathleen Barnes, and I decided to move.
We are temporarily working out of the Fairway office in Rehoboth Beach until we open a new office in Bethany Beach, DE. The current office is located at: 37156 Rehoboth Avenue, Suite 1, Rehoboth, DE 19971
We can be reached at 302-260-7089 or via email at firstname.lastname@example.org. My website is www.jeff-baxter.com.
Here is the press release announcing the move!
Press Release click here: Jeff Baxter Mortgage Team moves to Fairway Independent Mortgage
The second most widely read page on your website, your social media, your blogs—is your “about me” page. Consumers form an opinion about you (including whether or not to call or email you) based, in part, on whether you are able to relate to them through the printed word.
Here’s a little refresher on what makes up a great bio and an outline to help you tweak the one you already have.
Define Your Target Audience (who do you want this piece to speak to?)
Create Your Wants and Needs List (what do your prospects want to hear and need to know?)
What Stories Relate to Your Wants and Needs List? (your life experience and what sets you apart from others)
What’s In It for Them? (what action do you want the prospect to take after getting to know you through the bio?)
Here’s a suggested outline to follow: